Consultancy

We are Affinity Optical

An organisation created by hugely experienced industry experts

We offer you decades of experience with leading global companies

We’ve managed multi-million-dollar budgets worldwide and achieved substantial savings year on year, while adding consistent and credible value. We’ve taken under-performing product lines and transformed them. We’ve worked with the world’s leading optical players and brands and small chains & independents to deliver true value for our client’s businesses.

We’ve kept a keen eye on emerging trends and on the disruptive impact of technology and made sure we’re ahead of the curve on innovation. We are the trusted and acknowledged specialist in all our markets, and now we’d like to share that experience with you.

Whatever your budgets, whether you are a local, regional or national, an independent, or a small chain, we can help you punch above your weight.

Find out more about the Affinity Optical team >

We put partnership at the heart of everything we do

We believe in partnership. It’s a fundamental ethos of ours because we know the value of building long-term relationships with our clients and with our suppliers; it’s the way we’ve always worked. We know the optical supply world inside out, but we also know that every business is unique. That’s why we start by listening to you, to fully understand your needs and what’s important to you. Only then can we start work to develop the best strategy to deliver great value.

Put simply – we believe in creating connections.

We believe in affinity.

partnership

Profit Value

We create lasting value for your business

We combine a deep understanding of the industry with a passion for getting material results.Whether it’s high-quality optical product you need, or a full procurement strategy, we have the experience and the connections to deliver for you.

We’ll make a positive difference to your business

We know how challenging it is out there. Political and economic pressures. Changing customer expectations. Accelerating technology. Fierce competition. Fewer, more dominant suppliers. Vulnerable supply chains. And the constant pressure to reduce costs. All while making – and being seen to make – a positive contribution to society. Affinity Optical will help you confront these challenges face-on. We make a difference at every stage, from strategy and innovation through to manufacture and supply. We’ll deliver enhanced quality, reduced costs and responsible sourcing so that ultimately, your customer loyalty never waivers.

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affinity sustainable brand

We’re proud of our long-established relationships with some of the world’s leading optical designers and manufacturers

We work with strategic suppliers in 11 countries and with customers in 18 countries. We’ve worked with many of them for years, always with the focus on what we call the 4 Cs:

Capability – can they deliver to the right quality, at the right time, and at scale every time?
Credibility – are they trustworthy, reliable? Do they deliver on their promises?
Culture – do we believe in the same things; do we share the same values?
Corporate Responsibility – is the way they work ethical and sustainable for the people who work for them, and for the planet?